Particularly those dating
And whom do they really help—those who face most problems interacting in the offline world, or those who generally have little trouble meeting people?
Does the Web serve to equalize access to potential relationships, or does it make the playing field even harder?
Piskorski found that the older, shorter, overweight crowd sent out relatively few messages after viewing hundreds of profiles, as compared to the taller, sportier men.
"Basically, the big finding is that men who view most profiles are least likely to message." Piskorski said.
Key concepts include: Over the past decade, socially-focused websites have attracted hundreds of millions of users and changed the social fabric in fundamental ways.
The likes of e Harmony and enable us meet new people.
Along with old standards like e and Match.com, there's Farmers Only, aimed at rural lonely hearts; The Atlasphere, connecting Ayn Rand fans since 2003; and Equestrian Cupid.com, for lovelorn riding enthusiasts.
"It seems that these sites have done little to overcome a very restrictive social norm that makes it inappropriate for women to make the first move." OKCupid already provides such encouragement through some dedicated functions.