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Other early leaders in amassing huge volumes of revenue were the New Kids on the Block and Dionne Warwick's Psychic Friends Network.Consumers in the US have specific rights regarding 900 number calls, as laid down by the Federal Trade Commission, such as the right to a disclaimer at the beginning of the call and a subsequent 3-second hang-up grace period, the ability to contest billing errors, a prohibition on marketing to children, and a requirement that telecommunication companies must allow the consumer to block dialing to 900 numbers.This type of scam was especially popular in the late '80s to early '90s in the United States before tougher regulations on the 900 number business forced many of these businesses to close.A 1-900 telephone number, in the North American Numbering Plan, has the form 1-900-###-####, and is often called a 900 number or a 1-900 number ("one-nine-hundred").
However, in 1987, after a child had accumulated a bill of ,000 From the early 1980s through the early 1990s, it was common to see commercials promoting 1-900 numbers to children featuring such things as characters famous from Saturday morning cartoons to Santa Claus.
Telephone companies typically offer blocking services to allow telephone customers to prevent access to these number ranges from their telephones.
In some jurisdictions, telephone companies are required by law to offer such blocking.
At that time, many evening news agencies conducted "pulse polls" for $.50 per call charges and displayed results on television.
One early use was by Saturday Night Live producers for the sketch "Larry the Lobster", featuring Eddie Murphy. AT&T and the producers of SNL split the profits of nearly 0,000.
Due to complaints from parent groups about kids not knowing the dangers and high cost of such calls, the FTC enacted new rules and such commercials ceased to air on television as of the mid-1990s.